Audience Research

When producing and marketing a film, it is really important to research your target audience. This audience can be responsible for feedback in terms of what the like or dislike about the chosen genre.


This enables you to make something made fit to the target audience taking into account the feedback. By observing the chart, we can see that 39% of the cinema audiences are aged between 15-24, which is within the range of our target audience. Secondly, in the gender column, we can see that males and females are almost the same in both the population and cinema audience, this shows that our target audience of males in terms of gender do go to the cinema and make an appropriate target audience.

 

Next diagram I researched 

 

 

As far looking at these two diagrams, they present the percentage of film that the general public typically enjoy watching. Meaning the Genre we picked is Thriller/ mysterious was a great chose to take as in both diagrams it suggests a high and great percentage if audience prefer Thriller, however it is not the highest in the chart but still a good results.

 

 

 



Film Making Techniques

Match on action: (addresses editing)

One of the most crucial tools an editor can have, match on action allows for the editor to create a seamless continuity between shots. Using a characters action/movement, the editor matches between two shots to help hide the cut. The action distracts the audience from the actual cut. Basically when end of the footer of the shot matches the header.

180 Degree Rule:

Two characters or element should have the same right/left relationship to each other (looking the opposite ways in each shot. 180 degree rule connects with two other filming techniques:





Shot reverse shot:

Is when one character is shown looking (often off-screen) at another character, and then the other character is shown looking "back" at the first character. Since the characters are shown facing in opposite directions, the viewer unconsciously assumes that they are looking at each other.

The primary elements of a shot/reverse shot sequence are derived from the three camera set up. The shots you should have for a basic shot/reverse shot are: a two shot of the two characters usually in wide or medium shot (establishing shot), an over the shoulder/ points of view shot on character A, and an over the shoulder shot on character B.
NOTE! This does not have to be the same shot type but must be from the opposite angle.

Crossing the line:
Camera passing over the axis connecting the two subject

Generic marker:

Shows the genre

Choosing Location

Definition 

Choosing the perfect location and environment to shoot the production, that suits well with the narrative/ genre.

For example- in the Maleficent opening scene it is in a land where creatures live which is located in the forest, which is a perfect location for the shoot as creatures tend to live in the nature world away from humanity, as it is safer and also it is their adaptation.  

what is the purpose of location? 

• Location is an important element in media that helps to convey the story of the film. 
• Location exposes the film genre and scene to the audience.
• Helps to have a batter understanding where it is located (e.g in which country it is set) to the audience. Meaning, identifying time period and setting. 

Main Task

Information from the book 'Running on the Cracks': 

From reading the book you tend to imagine the character walking around in public to get to places (e.g using public transport to run away) and to find someone specific. Me and my Film Crew decided to pick London bridge for the location where the character is at the moment in tell we see her flash back, which is located in Maidenhead in one of my crew members grandparents house. We chose London because it is a well known for publicity and setting and we choose one of my crew members grandparents house as the positioning of the setting (e.g. you can see the kitchen and the dinning table clear from outside the window) is perfect for the flash back. 

Challenges

• When picking the location the next problem is confirming time and day to shoot with the Film Unit and Actors, as unfortunately it is hard to get the schedule right if someone cannot make it on the day. To over come this challenge by booking the schedule weeks/months before the shooting day and have a plan B if the schedule (plan A) did not go successful.   
•  It's not just location that is the challenge but what will the Film Unit face if the weather was not the way they expected on shooting day. You cannot undo the weather, which means the Film Unit should consider the bad side as well as the good side for the shooting day.   

Props Reseach

Definition

Objects on a set that are small or light enough to be carried by the actors. These are distinct from larger pieces of furniture or décor which merely form the background of the set.

For example:

In the film 'Find Private Ryan' the prop in this scene is the weapon each soldier is carrying. Some props are especially designed to look more like the actual item than the real object would look. In some cases such as this film, a prop is designed to behave differently from how the real object would, often for the sake of safety, or have safety features to ensure they are not dangerous.

What is the purpose of props?

• Every props has a different meaning of creating the scene.
• Many props are ordinary objects. However, a prop must "read well" from the house or on screen, meaning it must look real to the audience. 
• It helps a batter understanding visual of the scene.

Main Task

Information from the book 'Running On The Cracks':

The props where given where simply what a teenage girl would carry when she runs away (such as rucksack and diary). Me and my Film crew choose the Actor rucksack as it is used many times, light, easy to carry around, and can carry small portable object (accessories) inside when traveling.  We choose to expose the diary at some point in the scene to convey time period and the feelings of the character. 

challenges

•  When picking out the props we need to conform with the each other, and once it is conformed need to think outside the box, such as if the prop is used many times to look as if it is been used often or prop that is a brand new link (bought new) to suit the scene we are trying to convey.
• Thinking about the style, brand and colour of the prop. Then where will it be positioned in the scene. 

This quick sketch was brainstormed way before creating the pre-production pack to get a slight visual of props, costume and scenes. The visual is very different compared to how it actually looks like in the opening film we are creating.