Audience Research

When producing and marketing a film, it is really important to research your target audience. This audience can be responsible for feedback in terms of what the like or dislike about the chosen genre.


This enables you to make something made fit to the target audience taking into account the feedback. By observing the chart, we can see that 39% of the cinema audiences are aged between 15-24, which is within the range of our target audience. Secondly, in the gender column, we can see that males and females are almost the same in both the population and cinema audience, this shows that our target audience of males in terms of gender do go to the cinema and make an appropriate target audience.

 

Next diagram I researched 

 

 

As far looking at these two diagrams, they present the percentage of film that the general public typically enjoy watching. Meaning the Genre we picked is Thriller/ mysterious was a great chose to take as in both diagrams it suggests a high and great percentage if audience prefer Thriller, however it is not the highest in the chart but still a good results.