3. What kind of media institution might distribute your media product and why?
For our product might be distributed by more than one Distribution Company’s (such as NetFlix, Warp, IFC films) this is due to the lack of finance as we are a small individual institution. Our media product would appeal better to a media institution like Warp Films rather than Working Title or Disney, for a number of different reasons. My group’s product is an independent film, with a low budget production, therefore may be suited to a media institution such as Warp films. Warp films tend to take on more independent, compared to Working Title. Warp’s website has a much more user friendly feel, displaying popular films such as '71' and ‘This is England’ as their main attraction. The Working Title website looks a lot more professional, which could suggest their films are more mainstream than Warp’s. Our product is not mainstream, it is a low budget independent film, like 'This is England', so we would be better suited to use Warp as our distributor. Also Working Title target a much older demographic (under 40s), for example films such as ‘Contraband’, who have slightly older actors and actresses. But, Warp releases target a young adults demographic, rating 15 and over which is similar to our target audience.
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