4. Who would be the audience for your media product?
Our media product target audience is both gender of teenagers and young adults. To addressed our target audience, we made the film opening ‘relatable’ to teens by having a teenage protagonist. This is mainly because the main character in the film is of a similar age, therefore the audience is more likely to engage with the character’s situation and feel empathy for her state.
We also explored other relatable themes such as isolation, depression and family values, which are all very common amongst young adults. We also addressed that it could be relatable to adult’s audience as well as teens. This is especially shown in the Christmas scene in the middle of the production. As this scene explores family, love and childhood. Through the use of red worm colour grading and a very stereotypical upbeat Christmas song, along with many Christmas decorations, jumpers and hats, it creates the perfect Christmas scene and family lifestyle. This is to present to our audience that Leo did once come from a middle class background, as in the scene the characters were presented in a joyful atmosphere by presenting the happiness in each other’s company. The scene also gives the audience an idea of how Leo’s childhood was bright and happy. This means that if our target audience such as adults watches it, they would feel reminiscent of their own family memories and childhood. Therefore, both relating to teenagers and adults as an audience for our media product. Moreover, the film genre is a mystery/thriller, so could also appeal and attract to both gender and young adults who are a fan of this genre.
The use of gratification we intended our production to provide to our target audience are such as, escapism and entertainment. We as audience use the media to provide us pleasure in our daily life. Media helps to consume the text to be vicariously and use it for escapism to experience outer world life (Leo’s life story), meaning to escape from reality. The escapism in our production is the exciting case of Leo to find her grandparents against her abusive uncle.
However, it is highly unlikely that all audience use media for escapism. Affecting the audience the way they consume text the way they would respond. For example in our production Leo’s solution was to run away from her abusive uncle and find her grandparents. This can encourage young audience of solving their solution from being abusive or other issues in the family by running away.
Our film opening is focussed on a teenage girl called Leo. In our film opening we have included a lot of wide shots of Leo walking through large crowds of people. These shots are used to represent how isolated Leo is, being quite a young girl alone in such a busy place. We have also included several close ups of Leo’s face, to highlight how sad she feels; an emotion which is typically associated with ‘depressed’ teenagers. London was chosen as our main location as the grey buildings along with our colour grading helped to create the dark and isolated feel we wanted in our opening. In postproduction, to further fit in with the cold, isolated and grumpy stereotype of this character, we colour graded our piece to being very blue in the ‘present day’ side of it and very red in the ‘past scene’. This would portray to the audience our teenage character’s isolation and strong emotional feelings of running away, juxtaposed with the warm happy-feeling family Christmas scene midway through the film opening. To add to that, the narrative gives an idea or teachings to adults how to treat younger generation and to keep them satisfied so that they do not feel of need to be driven away or make them feel isolated in any way.
In addition, we tried different ways to address audience in terms of genre, narrative and stylistic features such as the main character prop. We dressed our main character in today’s teenagers fashion that might wear when going out on a cold journey. As well as this, we made sure that Leo had similar characteristics of typical rebellious, excluded and angsty teenager. Leo wore blue skinny jeans, a black baggy t-shirt, blue hoody with a black leather jacket, along with a loose fitted beanie and dark-eyed makeup (This style of eye makeup connotes a mysterious/sadness/wounded emotions of the character), which portrays her depression feelings and conforms to the expected appearance of a grumpy teen, therefore causing the audience feel sympathy for her situation. We decided this casual outfit and dark colours would be perfect to portray a teenage girl, as it is a typical stereotype that teenagers wear comfortable during a cold journey. The outfit also connotes this rebellious feel which conforms to stereotypes of a teenager being a ran-away and unable to cope with life’s situations.
Summary:
The main target audience for our product 'Running On The Cracks' is British audience according to BFI it passes the test to be announced a typically British film. The product contains many elements of evidence to be a British film, such as it contains British setting, culture, actors and directors. The audience for our media product would be for both gender in their late teenage to younger adults. Our product is targeted to 16 - 25 year old demographic, this is mainly because the main character in the film is of a similar age, therefore the audience is more likely to engage with the character’s situation. Some of films I have researched that have a young main character, are more popular with the younger audience, for example, in 'Animal Kingdom' or ’21 jump street’ is young adult between the age of 16 - 25, so people of a similar age rated the film the highest out of all the demographics.
We implied VALS
system to pinpoint our target audience. Using the values system (VALS) to target
demographic audience and to cover two critical concepts for understanding
audiences (consumers): primary motivation and resources. The combination of
motivations and resources determines how a person will express himself or
herself in the marketplace as a consumer. When categorizing them, they are
mindset as believers and experiences. As believers, believe in basic rights and
wrongs to lead a good life and the importance of family and community. This
specific believer categorizing as in our product and the story is based on Leo
trying to lead a good life and understand the importance of family, which
driven her away to look for her grandparents. As Leo believes she can find them
without much resources to locate them. To add to that, our production is British
film with an evidence of passing the requirements according to BFI. This means
we locate our target audience based on British audience. It contains British
culture and other elements such as the actors and setting (London) that make
the film British, so it would appeal to this audience.
Our media product target audience is both gender of teenagers and young adults. To addressed our target audience, we made the film opening ‘relatable’ to teens by having a teenage protagonist. This is mainly because the main character in the film is of a similar age, therefore the audience is more likely to engage with the character’s situation and feel empathy for her state.
We also explored other relatable themes such as isolation, depression and family values, which are all very common amongst young adults. We also addressed that it could be relatable to adult’s audience as well as teens. This is especially shown in the Christmas scene in the middle of the production. As this scene explores family, love and childhood. Through the use of red worm colour grading and a very stereotypical upbeat Christmas song, along with many Christmas decorations, jumpers and hats, it creates the perfect Christmas scene and family lifestyle. This is to present to our audience that Leo did once come from a middle class background, as in the scene the characters were presented in a joyful atmosphere by presenting the happiness in each other’s company. The scene also gives the audience an idea of how Leo’s childhood was bright and happy. This means that if our target audience such as adults watches it, they would feel reminiscent of their own family memories and childhood. Therefore, both relating to teenagers and adults as an audience for our media product. Moreover, the film genre is a mystery/thriller, so could also appeal and attract to both gender and young adults who are a fan of this genre.
The use of gratification we intended our production to provide to our target audience are such as, escapism and entertainment. We as audience use the media to provide us pleasure in our daily life. Media helps to consume the text to be vicariously and use it for escapism to experience outer world life (Leo’s life story), meaning to escape from reality. The escapism in our production is the exciting case of Leo to find her grandparents against her abusive uncle.
However, it is highly unlikely that all audience use media for escapism. Affecting the audience the way they consume text the way they would respond. For example in our production Leo’s solution was to run away from her abusive uncle and find her grandparents. This can encourage young audience of solving their solution from being abusive or other issues in the family by running away.
Our film opening is focussed on a teenage girl called Leo. In our film opening we have included a lot of wide shots of Leo walking through large crowds of people. These shots are used to represent how isolated Leo is, being quite a young girl alone in such a busy place. We have also included several close ups of Leo’s face, to highlight how sad she feels; an emotion which is typically associated with ‘depressed’ teenagers. London was chosen as our main location as the grey buildings along with our colour grading helped to create the dark and isolated feel we wanted in our opening. In postproduction, to further fit in with the cold, isolated and grumpy stereotype of this character, we colour graded our piece to being very blue in the ‘present day’ side of it and very red in the ‘past scene’. This would portray to the audience our teenage character’s isolation and strong emotional feelings of running away, juxtaposed with the warm happy-feeling family Christmas scene midway through the film opening. To add to that, the narrative gives an idea or teachings to adults how to treat younger generation and to keep them satisfied so that they do not feel of need to be driven away or make them feel isolated in any way.
In addition, we tried different ways to address audience in terms of genre, narrative and stylistic features such as the main character prop. We dressed our main character in today’s teenagers fashion that might wear when going out on a cold journey. As well as this, we made sure that Leo had similar characteristics of typical rebellious, excluded and angsty teenager. Leo wore blue skinny jeans, a black baggy t-shirt, blue hoody with a black leather jacket, along with a loose fitted beanie and dark-eyed makeup (This style of eye makeup connotes a mysterious/sadness/wounded emotions of the character), which portrays her depression feelings and conforms to the expected appearance of a grumpy teen, therefore causing the audience feel sympathy for her situation. We decided this casual outfit and dark colours would be perfect to portray a teenage girl, as it is a typical stereotype that teenagers wear comfortable during a cold journey. The outfit also connotes this rebellious feel which conforms to stereotypes of a teenager being a ran-away and unable to cope with life’s situations.
The main target audience for our product 'Running On The Cracks' is British audience according to BFI it passes the test to be announced a typically British film. The product contains many elements of evidence to be a British film, such as it contains British setting, culture, actors and directors. The audience for our media product would be for both gender in their late teenage to younger adults. Our product is targeted to 16 - 25 year old demographic, this is mainly because the main character in the film is of a similar age, therefore the audience is more likely to engage with the character’s situation. Some of films I have researched that have a young main character, are more popular with the younger audience, for example, in 'Animal Kingdom' or ’21 jump street’ is young adult between the age of 16 - 25, so people of a similar age rated the film the highest out of all the demographics.
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